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Dear Sales Professional!

Thank you for taking the time to participate in the survey.

This study aims to explore and better understand the essential skills of business-to-business sales professionals working in Europe within technology-oriented companies.

The survey will take approximately 15-20 minutes to complete. Please submit your responses by September 21, 2025.

By completing the survey, you will help identify essential sales skills, enabling educational institutions and sales training departments to develop more effective skill training programmes.

At the end of the survey, you have the option to share your email address to receive a management summary of the study results.

Participation is entirely voluntary, and your responses will remain anonymous. More information about the data policy can be found below.

If you have any questions, please do not hesitate to contact the researcher at marco.berger@tugraz.at.

Thank you for your valuable contribution!

With kind regards,
Dipl.-Ing. Marco Berger, BSc
Graz University of Technology

Please note:
This survey is conducted in English and requires a good command of the language to participate.

Privacy policy

Consent Form
This survey is being conducted as part of a research project. The focus is on evaluating sales skills and is aimed at individuals working as sales professionals in the business-to-business sector.

Data Protection
The data collected will be used solely for scientific purposes. It will not be possible to link the data to any individual. Only anonymous, non-personal data will be stored and analysed. No conclusions about individual participants can be drawn. The results of this study may be presented in graphs or reports (e.g., on websites, in presentations, or publications) in anonymised form.

Your Rights
Participation in this study is completely voluntary and is open to individuals aged 18 and above. You may withdraw from the survey at any time without providing a reason. If you have any questions, please contact us via email at: marco.berger@tugraz.at 

Consent Declaration
By clicking "Please accept the data privacy to continue", you confirm that you have read and understood the information above. You agree to take part in this study and consent to the analysis of your data.

 
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